There is something wonderfully unreasonable about Squashies Sweets: they take the familiar flavour of a classic British sweet, give it the texture of a tiny edible cushion and somehow make stopping after one feel like an administrative error.
Made by Swizzels, Squashies are soft foam sweets with a distinctive two-colour appearance, fruity flavour combinations and an unmistakably light, chewy texture. They are softer than traditional gummy sweets, less demanding than a boiled sweet and far more interesting than anything this comfortable has a right to be.
From the famous Original Raspberry & Milk variety to Rhubarb & Custard, Strawberry & Cream, Bubblegum and Sour Cherry & Apple, our Squashies Sweets collection brings together the flavours people search for, share and occasionally hide behind the respectable food in the kitchen cupboard.
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What Are Squashies?
Squashies are soft, chewy sweets produced by Swizzels, the British confectionery company behind Drumstick, Love Hearts, Refreshers, Parma Violets and Double Dip.
The original idea was beautifully simple: take the flavour of a familiar Swizzels sweet and reinterpret it as a soft foam sweet. The best-known example is Drumstick Squashies Original Raspberry & Milk, which transforms the flavour of the classic Drumstick lolly into a tender, pillowy sweet that requires considerably less commitment from your teeth.
Each Squashie usually combines two complementary flavours in one soft piece. This creates a layered taste rather than a single burst of sweetness. Creamy notes soften sharper fruit flavours, while sour varieties add a lively tang to the characteristic Squashies texture.
- Texture: soft, airy, chewy and lightly springy.
- Flavour: fruity combinations inspired by familiar Swizzels sweets.
- Appearance: colourful, often two-tone foam sweets.
- Occasions: sharing, gifting, parties, film nights and everyday treats.
- Formats: individual bags, mini bags, multipacks, sweet boxes and letterbox gifts.
Why Are Squashies So Popular?
Most successful sweets offer either novelty or nostalgia. Squashies manage both at once.
The flavours feel familiar because many are based on sweets people already know. The texture feels different enough to make the experience fresh. This matters more than it may appear. People enjoy discovering something new, but they are far more likely to try it when part of the experience already feels reassuringly familiar.
There is also the small matter of texture. Squashies compress when bitten, spring back slightly and then melt into a soft chew. It is a peculiar little sequence that makes eating them unusually satisfying. A hard sweet asks for patience. A gummy sweet puts up a fight. A Squashie behaves as though it is delighted to see you.
Their popularity also comes from sheer versatility. Squashies work in pick and mix, sweet hampers, party bags, sharing bowls, cinema-night treats and gifts delivered through the letterbox. They are recognisable enough to please traditional sweet lovers but colourful and playful enough for anyone chasing the latest Squashies flavour.
Squashies Flavours
Searching for all Squashies flavours can quickly become serious work. The range includes permanent favourites, newer releases and limited-edition varieties, with availability changing throughout the year.
Original Raspberry & Milk Squashies
Original Raspberry & Milk Squashies are the flavour that established the range. Raspberry provides the bright, fruity note, while the milk flavour rounds it off with a creamy sweetness inspired by the original Drumstick lolly.
These pink and white Squashies are soft, unmistakable and dangerously easy to eat. Calling the packet “share size” is an admirable expression of optimism.
Rhubarb & Custard Squashies
Rhubarb & Custard Squashies borrow one of Britain’s most enduring confectionery combinations. Tart rhubarb meets mellow custard in a soft sweet that delivers the flavour of the traditional hard-boiled favourite without requiring the patience of a long railway journey.
The contrast is the attraction: sharp fruit followed by smooth, creamy sweetness. They are nostalgic without feeling old-fashioned.
Strawberry & Cream Squashies
Strawberry & Cream Squashies combine ripe strawberry flavour with a soft creamy finish. The result is sweet, gentle and familiar, rather like a British summer without the cancelled barbecue.
These are an easy choice for parties, sweet tables and sharing bags because the flavour is broad, recognisable and pleasingly uncomplicated.
Sour Cherry & Apple Squashies
Sour Cherry & Apple Squashies bring a sharper personality to the range. Cherry adds a rich fruitiness, apple delivers a crisp tang and the sour coating provides the sort of lively jolt that makes the second sweet seem medically advisable.
These green and pink Squashies are particularly appealing to fans of sour sweets who want plenty of flavour without sacrificing the soft Squashies texture.
Bubblegum Squashies
Bubblegum Squashies deliver the sweet, nostalgic flavour of bubblegum in a soft foam sweet. There is no gum to dispose of afterwards and no need to pretend that blowing bubbles at the dinner table is a mature life choice.
Their blue and pink colouring makes them a striking addition to themed sweet tables, party bags and colourful pick and mix selections.
Cherry Cola Squashies
Cherry Cola Squashies combine dark cherry flavour with the familiar spice and sweetness of cola. It is a richer combination than the creamy varieties and an excellent option for anyone who likes classic cola sweets but prefers a softer chew.
Love Hearts Squashies
Love Hearts Squashies translate the mixed-fruit flavour of the famous tablet sweets into the soft Squashies format. They offer the recognisable taste of Love Hearts with a completely different texture, proving that even an established favourite can benefit from a change of upholstery.
Tropical Squashies
Tropical Squashies bring brighter, more exotic fruit notes to the collection. They are a natural choice for summer sweet tables, holiday treats and anyone who believes an ordinary Tuesday could benefit from tasting slightly more tropical.
Shooting Stars Squashies
Shooting Stars Squashies add a playful shape and fruity flavour to the range. Their colourful appearance makes them especially effective in party bags, children’s sweet boxes and themed pick and mix.
Seasonal and Limited-Edition Squashies
Swizzels regularly gives the Squashies range a seasonal costume change. Halloween Squashies, Christmas varieties, Easter treats and character-themed releases can appear for a limited period, creating extra interest for collectors and loyal fans.
Squashies Skeletons, for example, turn the familiar soft sweet into a Halloween-ready treat. Other searches include Minion Squashies, Grinch Squashies, Easter Squashies and Squashies advent calendars.
Limited editions have one particularly persuasive quality: delay carries consequences. A standard flavour may still be available next month. A seasonal Squashies bag has the commercial manners of a theatre curtain. Once it is gone, complaining to the empty shelf achieves remarkably little.
Squashies for Pick and Mix
Squashies make an excellent addition to Swizzels pick and mix because their soft foam texture contrasts with gummies, fizzy sweets, jelly sweets, hard-boiled sweets and chewy bars.
A good pick and mix selection is not simply a collection of different colours. It needs contrast. Soft beside crunchy. Creamy beside sour. Familiar beside surprising. Squashies perform several of these jobs in one sweet, which is suspiciously efficient for something shaped like a small piece of foam.
Popular combinations include:
- Original Raspberry & Milk with classic Drumstick sweets.
- Sour Cherry & Apple with fizzy bottles and sour gummies.
- Rhubarb & Custard with traditional British sweets.
- Bubblegum Squashies with blue and pink pick and mix.
- Strawberry & Cream with foam strawberries and jelly hearts.
- Love Hearts Squashies with romantic or wedding sweet-table mixes.
Squashies for Parties, Gifts and Sharing
Squashies bags are made for passing around, although whether they successfully complete a full circuit of the room depends largely on the moral character of the first person holding them.
Their bright colours, familiar flavours and soft texture make Squashies suitable for birthday parties, wedding sweet tables, sleepovers, film nights, celebrations and office treats. Mini Squashies bags can work well in party bags, while larger sharing bags and multipacks suit bowls and group occasions.
For a gift that feels generous without becoming needlessly complicated, try our Letterbox Squashies Sweets. There is also a next-day Squashies letterbox gift for birthdays, thank-you presents and those occasions when remembering late is still considerably better than not remembering at all.
Send Squashies as a Gift
Are Squashies Vegetarian, Vegan or Halal?
Ingredients can differ between Squashies flavours, pack sizes and limited editions. Do not assume that every product in the wider range has the same dietary suitability.
Before purchasing Squashies for a vegetarian, vegan, halal, gluten-free or dairy-free diet, check the ingredient list and allergen information shown on the individual product packaging. Recipes and manufacturing information can change, so the current label should always take priority over older online answers.
Questions commonly asked about the range include:
- Are Squashies vegetarian?
- Are Squashies vegan?
- Are Squashies halal?
- Are Squashies gluten-free?
- Do Squashies contain milk?
- What type of gelatine is used in Squashies?
If you require sweets made for a particular diet, browse our halal sweets or check the individual product details before ordering.
How Should Squashies Be Stored?
Keep Squashies in a cool, dry place away from direct sunlight, heat and moisture. Once opened, reseal the bag or place the sweets in an airtight container to help protect their soft texture and flavour.
Leaving an open packet beside a warm radiator is poor confectionery management. Leaving it unattended in a room full of people is simply poor strategic planning.
Frequently Asked Questions About Squashies
Who makes Squashies?
Squashies are made by Swizzels, a British confectionery manufacturer also associated with Drumstick, Love Hearts, Refreshers, Parma Violets and Double Dip.
What flavour are Original Squashies?
Original Drumstick Squashies combine raspberry and milk flavours. They are commonly recognised by their pink and white appearance.
Are Squashies gummy sweets?
Squashies are better described as soft foam sweets. They are chewy, but their light, aerated texture differs from the denser bite of conventional gummy sweets.
Are there sour Squashies?
Yes. Sour Cherry & Apple is one of the best-known sour Squashies flavours. Other sour and fizzy varieties may appear within the range or as limited editions.
Can Squashies be added to pick and mix?
Yes. Their soft texture and two-tone colours make them a strong contrast to jelly sweets, fizzy gummies, hard sweets and chewy bars in a mixed selection.
Can I send Squashies through the post?
Yes. Our letterbox Squashies gifts are designed for convenient postal delivery and make an easy birthday, thank-you or surprise present.
What is the best Squashies flavour?
Original Raspberry & Milk remains the defining flavour, while Rhubarb & Custard appeals to traditional sweet lovers and Sour Cherry & Apple suits those who prefer a sharper finish. The correct answer is generally the flavour currently nearest your hand.
Find Your Favourite Squashies
Whether you love original Drumstick Squashies, crave sour cherry and apple, prefer strawberry and cream or are searching for a new Squashies flavour, there is a soft, fruity and magnificently squishable option waiting for you.
Browse individual bags, sharing sweets, pick and mix favourites, seasonal varieties and letterbox gifts from the wider Swizzels Sweets range.
Buy Squashies Sweets Online
Soft, colourful, nostalgic and almost comically moreish, there is always a good reason to buy Squashies Sweets.