Few confectionery brands inspire affection quite like Swizzels Sweets, the unmistakably British collection behind Drumstick, Love Hearts, Refreshers, Parma Violets, Double Dip, Fizzers and Squashies.
These are sweets with history, personality and wrappers recognisable from several feet away. They have appeared in party bags, sweet jars, Christmas stockings and corner-shop selections for generations. Some fizz, some stretch, some crunch and others provide the sort of soft, squishy chew that makes an open packet remarkably difficult to close again.
Explore our complete Swizzels Sweets collection, from nostalgic favourites and individually wrapped chews to lollipops, pick and mix sweets, selection boxes and letterbox gifts.
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Who Are Swizzels?
Swizzels is a British confectionery manufacturer known for creating some of the country’s most recognisable retro sweets. Its range includes soft foam sweets, compressed tablet sweets, sherbet powders, chewy bars, lollipops and individually wrapped party favourites.
The brand’s strength lies in making each product instantly identifiable. A Drumstick does not taste like a Refresher. Parma Violets could not reasonably be mistaken for anything else. Love Hearts carry printed messages, while Double Dip turns eating sherbet into a small but surprisingly absorbing activity.
This variety gives Swizzels unusual breadth. One brand can supply soft sweets, sour flavours, fizzy chews, fruit lollies, nostalgic favourites and colourful gifts without every product tasting like a variation of the same idea.
Popular Swizzels Sweets
The Swizzels range spans several generations of British confectionery. Some products are enduring classics, while others reinterpret familiar flavours in new shapes and textures.
- Drumstick: raspberry and milk-flavoured chews and lollies.
- Squashies: soft, pillowy foam sweets in fruity, creamy and sour flavour combinations.
- Love Hearts: fruit-flavoured tablet sweets printed with short messages.
- Refreshers: fizzy sweets and chewy bars with a lively fruit flavour.
- Parma Violets: floral violet-flavoured compressed sweets.
- Double Dip: two sherbet flavours supplied with an edible dipping stick.
- Fizzers: compact rolls of fizzy fruit-flavoured tablets.
- Double Lollies: colourful compressed lollipops with a crisp bite.
- Rainbow Drops: light, colourful puffed sweets with a delicate sweetness.
- Candy Whistles: fruit-flavoured sweets that can whistle before being eaten.
It is an unusually democratic assortment. There are sweets for people who like foam, fizz, fruit, sherbet, chew and crunch. The only group left disappointed may be those who believe confectionery should behave with greater seriousness.
Swizzels Squashies
Swizzels Squashies are soft foam sweets known for their light, springy texture and two-part flavour combinations. They are softer than conventional gummy sweets and airier than a dense fruit chew, producing the distinctive squishy bite responsible for their name.
The original Drumstick Squashies took the familiar raspberry and milk flavour of the classic Drumstick lolly and gave it a completely different texture. It was a clever piece of confectionery engineering: keep the flavour people recognise, change the physical experience and create something that feels both nostalgic and new.
That balance helps explain the popularity of Squashies Sweets. Consumers generally like novelty, but they like it even more when it arrives wearing the reassuring coat of familiarity.
Original Raspberry & Milk Squashies
Original Raspberry & Milk Squashies are the defining flavour of the range. Raspberry contributes the fruity sharpness, while the creamy milk flavour softens the finish.
These pink and white Squashies have the characteristic soft, chewy texture that separates them from harder gummy sweets. They work equally well in sharing bags, party bowls and private supplies intended to be shared in theory rather than practice.
Rhubarb & Custard Squashies
Rhubarb & Custard Squashies reinterpret a traditional British sweet-shop flavour. Tart rhubarb is balanced by smooth custard, creating a sweet that feels nostalgic without requiring the lengthy commitment of a hard-boiled sweet.
Strawberry & Cream Squashies
Strawberry & Cream Squashies combine sweet strawberry flavour with a mellow creamy note. Their soft texture and familiar flavour make them a popular choice for sweet tables, party bags and sharing selections.
Sour Cherry & Apple Squashies
Sour Cherry & Apple Squashies add a sharper edge to the collection. Rich cherry, crisp apple and a sour finish create a more lively alternative to the creamy Squashies flavours.
These sour Squashies are well suited to pick and mix selections because they provide contrast against sweeter foam sweets, fruit chews and traditional Swizzels favourites.
Bubblegum Squashies
Bubblegum Squashies deliver the familiar sweetness of bubblegum without leaving you with anything inconvenient to dispose of afterwards. Their blue and pink colouring also makes them particularly effective in themed pick and mix, party bags and colourful sweet displays.
Love Hearts Mixed Fruit Squashies
Love Hearts Mixed Fruit Squashies combine the fruity character associated with Love Hearts with the soft texture of Squashies. They offer a recognisable Swizzels flavour in a completely different confectionery format.
Tropical and Cherry Cola Squashies
Tropical Squashies bring bright fruit flavours to the range, while Cherry Cola Squashies combine dark cherry notes with the familiar sweetness and spice of cola.
These newer Squashies flavours give established fans something different to try while preserving the soft foam texture that defines the range.
Drumstick Sweets
Drumstick is one of the best-known Swizzels names. The original lolly combines raspberry and milk flavours in a firm, chewy sweet with a distinctive red and yellow wrapper.
The flavour now appears across lollies, chew bars, mini sweets and Squashies, but the central combination remains recognisable. Raspberry provides enough fruitiness to keep things lively, while the creamy milk flavour gives Drumstick its characteristic smoothness.
Swizzels Drumsticks are popular for children’s parties, retro sweet selections, wedding sweet tables and mixed confectionery gifts. They are individually wrapped, easy to share and instantly familiar.
Swizzels Love Hearts
Love Hearts are small fruit-flavoured tablet sweets printed with affectionate, playful or occasionally puzzling messages. Before eating one, you naturally read it. This turns a simple sweet into a tiny moment of anticipation.
They remain popular for weddings, Valentine’s gifts, party favours and nostalgic sweet boxes. A Love Heart can deliver a compliment, a romantic suggestion or confusing relationship advice for considerably less than the price of a greeting card.
For a larger Love Hearts treat, try a Giant Love Hearts Roll, or choose Love Hearts Squashies for the familiar mixed-fruit flavour in a softer form.
Refreshers and Fizzy Swizzels Sweets
Refreshers are known for their fizzy character and bright fruit flavours. Swizzels produces Refreshers in several forms, including classic chew bars and individually wrapped sweets.
Popular varieties include:
You can also browse Swizzels Refresher Sweets or choose a Refreshers letterbox selection as a fizzy confectionery gift.
Parma Violets, Fizzers and Double Dip
Swizzels Parma Violets are floral, fragrant and entirely unmistakable. They have a devoted following because they do not attempt to taste like every other fruit sweet on the shelf.
Swizzels Fizzers offer a lighter fruit flavour with a gently fizzy texture. Their compact rolls make them useful for party bags, sweet jars and retro assortments.
Swizzels Double Dip contains two sherbet flavours and an edible dipping stick. It is both a sweet and a procedure, which may explain why it remains so entertaining. Very few desserts require this much audience participation.
Swizzels Lollipops
Our Swizzels Lollipops collection includes colourful favourites suited to party bags, wedding sweet tables, reward boxes, celebration hampers and traditional sweet jars.
Lollipops last longer than ordinary chews and are individually wrapped for convenient sharing. The range includes familiar products such as Drumsticks, Fruity Pops, Double Lollies and Mega Double Lollies.
Swizzels Pick and Mix
A satisfying pick and mix needs variation. Colour attracts the eye, but differences in flavour and texture make the mixture enjoyable to eat.
Swizzels Pick and Mix can combine soft Squashies, chewy Drumsticks, fizzy Refreshers, compressed Love Hearts, floral Parma Violets and colourful lollipops. This provides creamy, fruity, sour and fizzy flavours within one recognisable British sweet selection.
Squashies are particularly useful in mixed sweets because their soft, airy texture contrasts with dense gummy sweets, hard lollipops and chewy bars. Sour Cherry & Apple adds sharpness, Original Raspberry & Milk brings creamy sweetness and Bubblegum contributes colour as well as nostalgic flavour.
Build Your Swizzels Pick and Mix
Swizzels Selection Boxes and Gifts
Choosing a single favourite can feel unnecessarily restrictive. Our Swizzels Selection Boxes solve the problem by bringing several familiar treats together.
The Swizzels Chew Bar Selection Box is ideal for fans of chewy sweets, while the Swizzels Sweets Selection Box offers broader variety.
For birthdays, Christmas, thank-you presents and unexpected treats, choose a Letterbox Swizzels Mix or our Swizzels next-day delivery gift.
A box of sweets landing on the doormat has one major advantage over most post: nobody has ever opened one to discover an unexpected increase in their monthly direct debit.
Swizzels Sweets for Parties and Celebrations
Swizzels sweets are practical choices for parties because many products are individually wrapped, colourful and immediately recognisable. They can be used in children’s party bags, birthday sweet tables, wedding favours, Christmas stockings, Halloween treat bags and office sharing boxes.
Mixing several Swizzels products provides greater visual and textural variety. Combine foam Squashies with Drumstick chews, Love Hearts, Refreshers and lollipops to create a selection that offers more than a change of wrapper.
Dietary and Allergen Information
Ingredients and dietary suitability vary across the Swizzels range. Different sweets, flavours, pack sizes and limited editions may use different recipes.
Always check the current product packaging if you need vegetarian, vegan, halal, gluten-free or dairy-free sweets. Pay particular attention to gelatine, milk, wheat and other allergens or ingredients relevant to your requirements. The latest packaging should take priority because recipes and manufacturing information can change.
Frequently Asked Questions About Swizzels Sweets
Is the brand called Swizzels or Swizzles?
The official spelling is Swizzels. “Swizzles” is a common spelling variation used by people searching for the brand.
Who makes Squashies?
Squashies are made by Swizzels. The range includes Original Raspberry & Milk, Rhubarb & Custard, Strawberry & Cream, Bubblegum, Tropical and Sour Cherry & Apple flavours.
What are Squashies?
Squashies are soft foam sweets with a light, springy chew. Many varieties combine two complementary flavours in one colourful sweet.
What flavour are Original Drumstick Squashies?
Original Drumstick Squashies combine raspberry and milk flavours and are commonly recognised by their pink and white colouring.
What are the best-known Swizzels sweets?
Popular Swizzels sweets include Drumstick, Love Hearts, Refreshers, Parma Violets, Double Dip, Fizzers, Rainbow Drops, Double Lollies and Squashies.
Can I send Swizzels sweets as a gift?
Yes. Swizzels sweets are available in letterbox gifts, selection boxes, sweet hampers and mixed confectionery assortments.
Where can I buy Swizzels sweets online?
Sweets Shop offers Swizzels favourites, Squashies flavours, pick and mix sweets, lollipops, selection boxes and postal gifts for UK delivery.
Buy Swizzels Sweets Online
Whether you remember Drumsticks from childhood, enjoy the fizz of Refreshers or have recently discovered the dangerously soft appeal of Squashies, the Swizzels range offers flavour, colour and nostalgia in almost every conceivable sweet-shop form.
Choose individual favourites, build a mixed selection or send a letterbox gift filled with the British confectionery classics people recognise before the parcel is fully open.
Explore the Complete Swizzels Collection
For Drumsticks, Love Hearts, Refreshers, Parma Violets, lollipops, selection boxes and soft Squashies, shop our complete collection of Swizzels Sweets.