Fruit Tella

Fruit Tella – Fruity Chews, Strawberry Sweets and Sugar-Free Fruit Drops

Fruit Tella has spent generations proving that a small square sweet can contain a remarkable amount of fruit flavour. Officially styled Fruittella and often searched for as Fruit-tella, the brand is best known for its soft, individually wrapped chews made with fruit juice, natural flavours and natural colours.

From classic Strawberry and Summer Fruits sticks to Juicy Chews, Berries & Cherry, Duo Stix and sugar-free Fruit Drops, the Fruit Tella range extends well beyond the familiar square chew. Explore the products currently available and choose compact sticks for enjoying on the move, larger sharing bags for movie nights and individually wrapped fruity favourites for parties, lunchboxes and sweet jars.

What Is Fruit Tella?

Fruit Tella is a confectionery brand owned by Perfetti Van Melle, the international sweet manufacturer also associated with Mentos, Chupa Chups and other familiar brands. Its roots can be traced to the early 1930s, when the Van Melle brothers brought a method of producing soft fruit chews back to the Netherlands.

The original concept was wonderfully straightforward: create a compact, soft chew with a strong fruit flavour and wrap each piece individually. That square sweet became the foundation of a brand now enjoyed in numerous flavours and formats around the world.

Fruit Tella is confectionery rather than chewing gum. Each piece is designed to soften as it is chewed and then be swallowed, leaving only the important question of whether opening a second one still counts as having just one sweet.

Fruit Tella Strawberry

Fruit Tella Strawberry is one of the brand’s best-known products. It combines a soft, dense chew with a sweet and recognisable strawberry flavour, creating the sort of uncomplicated confectionery that does not require a complicated explanation before being enjoyed.

Strawberry Fruit Tella may be available in compact sticks, larger Simply Strawberry sharing bags and mixed formats, depending on the current range. The individually wrapped pieces are convenient for sharing, carrying and keeping fresh.

If strawberry is always the first flavour you search for, explore our complete collection of Strawberry Sweets for gummies, chews, laces, bonbons, foam favourites and fruit-shaped confectionery.

Fruit Tella Summer Fruits

Fruit Tella Summer Fruits brings several familiar flavours together in one assorted stick. The current UK range has included strawberry, orange and lemon chews, combining sweet berry notes with juicy citrus flavours.

The mixture provides more variety than a single-flavour pack while retaining the classic square format. It is ideal for sharing with somebody whose preferred Fruit Tella flavour remains conveniently different from your own.

Summer Fruits sticks are compact enough for bags, desk drawers and journeys, while every chew is individually wrapped to help preserve its texture and flavour.

Fruit Tella Berries & Cherry

Fruit Tella Berries & Cherry offers a deeper fruit profile built around berry sweetness and rich cherry flavour. It is available in stick and multipack formats within the wider UK range, although exact products depend on current availability.

The flavour is bolder than the brighter citrus varieties and particularly well suited to customers who enjoy red- and purple-fruit confectionery. It also provides an alternative for anyone who likes Strawberry Fruit Tella but wants something slightly richer.

For more confectionery organised around individual fruit flavours, browse our Sweet by Fruit collection.

Fruit Tella Juicy Chews

Fruit Tella Juicy Chews take the familiar soft-chew recipe and make each piece larger. Sharing bags commonly combine Strawberry, Orange and Lemon flavours, providing a colourful assortment with the dense, satisfying texture associated with the brand.

Each chew is individually wrapped, making the bag practical for:

• Family sharing
• Movie and gaming nights
• Birthday parties
• Office sweet bowls
• Lunchbox treats
• Road trips and picnics
• Sweet hampers and gift boxes

The word “sharing” describes the packaging format rather than imposing a legally enforceable obligation upon the person who bought the bag.

Fruit Tella Duo Stix

Fruit Tella Duo Stix combine two fruit flavours within each elongated sweet. The dual-flavour format offers a different texture and eating experience from the traditional square chews while retaining the brand’s colourful, fruit-led character.

Duo Stix are an appealing choice for customers who like contrasting flavour combinations, longer chews and sweets that provide more to get their teeth into. Product assortments can change, so check the current listing for the flavours and pack size included.

Fruit Tella Fruit Drops

Fruit Tella Fruit Drops offer a hard-boiled alternative to the brand’s traditional soft chews. Rather than being consumed quickly, each drop releases its fruit flavour gradually as it dissolves.

The range has included berry and citrus varieties, creating a choice between deeper red-fruit notes and brighter lemon-and-orange flavours. Their compact format makes them useful for journeys, handbags, desks and sweet bowls.

Some Fruit Tella Fruit Drops are sugar free. Always confirm the exact variety before purchasing, as a shared brand name does not mean every Fruit Tella product has the same ingredients or nutritional profile.

Sugar-Free Fruit Tella

Customers searching for sugar-free Fruit Tella are generally looking for the brand’s Sugar Free Fruit Drops rather than its classic soft chews. These boiled sweets provide long-lasting fruit flavour without sugar and may be available in berry or citrus assortments.

Sugar-free confectionery often uses polyol sweeteners. Excessive consumption can produce a laxative effect, so follow the serving guidance and warnings printed on the packet. “Sugar free” also does not mean unlimited, although confectionery has been known to encourage optimistic interpretations.

Fruit Tella Flavours

The UK and international Fruit Tella ranges have included an extensive selection of fruit flavours and product styles. Depending on current availability, shoppers may encounter:

• Strawberry
• Orange
• Lemon
• Summer Fruits
• Berries & Cherry
• Blackcurrant
• Raspberry
• Pear
• Mango and tropical fruit
• Juicy Chews
• Duo Stix
• Soft Gummies
• Fruit Drops
• Sugar Free Fruit Drops

Not every flavour is manufactured for every market, and imported lines can change. The selection shown in this collection represents the Fruit Tella products currently available from our shop.

Soft, Fruity and Satisfyingly Chewy

Texture is central to the appeal of Fruit Tella sweets. The classic pieces are firmer than delicate jelly sweets but softer and more yielding than hard-boiled confectionery. They gradually soften as they are chewed, allowing the fruit flavour to develop with every bite.

Discover our wider collection of Chewy Sweets for more wrapped chews, bars, ropes, taffy and fruit-flavoured favourites.

Fruit Tella in Pick and Mix

Individually wrapped Fruit Tella chews make useful additions to Pick and Mix Sweets. The wrappers keep each piece separate from fizzy coatings, foam sweets and loose gummies while introducing several recognisable fruit flavours to the selection.

They work particularly well alongside:

• Starburst fruit chews
• Chewits
• Maoam sweets
• Swizzels chew bars
• Refreshers
• Fruit Salad chews
• Wrapped toffees
• Fruity boiled sweets

The result is a balanced mixture of soft, firm, fizzy and long-lasting textures rather than a bag in which every sweet behaves identically.

Sweets Similar to Fruit Tella

Several popular confectionery brands offer fruit chews with comparable formats, although every recipe has its own flavour and texture.

Starburst provides juicy square chews in assorted fruit flavours. Chewits offers denser, longer-lasting chews in familiar fruit and sour varieties, while Maoam Sweets include strips, bars, pinballs and individually wrapped chews.

Fruit Tella distinguishes itself through its concentrated fruit character, compact stick packs and long association with the soft square chew.

Are Fruit Tella Sweets Vegan?

The official UK Fruittella brand currently describes its soft-chew range as vegan. This includes a number of familiar stick and sharing-bag products made without gelatine.

However, Fruit Tella is an international brand with different recipes and formats. Fruit Drops, gummies and imported varieties may not share precisely the same ingredients or dietary status. Recipes can also change.

Check the vegan declaration and ingredients on the particular packet before purchasing. Customers looking for more clearly labelled plant-based confectionery can browse our Vegan Sweets.

Is Fruit Tella Vegetarian?

Many current UK Fruit Tella soft chews are suitable for vegetarians and vegans, but suitability should be confirmed for the exact product. Older recipes, international products and separate ranges may use different ingredients.

Do not rely on the flavour name, wrapper colour or another Fruit Tella product when checking dietary requirements. Use the information printed on the packet supplied.

Is Fruit Tella Halal?

Halal suitability depends on the ingredients, manufacturing process and certification of the specific Fruit Tella product. A sweet being vegan or gelatine free does not automatically make it officially halal certified.

Look for a recognised halal mark on the current packaging or obtain confirmation from the manufacturer for the exact product and market. If certification is essential, browse our clearly identified Halal Sweets and check the individual product details before ordering.

Is Fruit Tella Gluten Free?

Several current UK Fruit Tella products are described by the manufacturer as gluten free, including selected soft-chew varieties. This should not be applied automatically to every product sold under the brand.

Anyone with coeliac disease, allergies or an intolerance should check the current packaging for the exact variety. Ingredients and manufacturing statements can differ between countries and may change over time.

Fruit Tella Ingredients

Ingredients vary according to the flavour and format. Current UK soft chews are promoted as containing fruit juice with natural colours and flavours, while Sugar Free Fruit Drops use a different recipe suited to hard-boiled confectionery.

Depending on the product, ingredients may include glucose syrup, sugar, vegetable fats, fruit juice from concentrate, acids, natural flavourings and plant-derived colours. Sugar-free lines commonly use sweeteners rather than sugar.

Always consult the complete ingredients and allergen declaration on the packet received. Product copy provides useful guidance, but the physical label remains the final authority for allergies and dietary requirements.

Fruit Tella for Parties, Gifts and Sharing

Bright wrappers and familiar fruit flavours make Fruit Tella useful for celebrations and confectionery gifts. Compact sticks work well as stocking fillers and party prizes, while sharing bags provide individually wrapped sweets for larger groups.

Use Fruit Tella for:

• Birthday party bags
• Sweet cones and pick and mix
• Family movie nights
• Office sweet bowls
• Lunchbox treats
• Road trips and holidays
• Fruit-themed sweet hampers
• Retro and nostalgic confectionery gifts

The wrappers also prevent the chews from collecting fizzy sugar from neighbouring sweets, which is useful in a mixed selection and considerably less dramatic than discovering that every sweet now tastes faintly of sour cola.

How to Store Fruit Tella

Store Fruit Tella in a cool, dry place away from direct sunlight, moisture and excessive heat. The individual wrappers help preserve freshness, but the outer packet should still be closed properly after opening.

Warm conditions can make soft chews unusually sticky, while very cold storage may make them temporarily firm. Normal room temperature generally provides the intended soft and chewy texture.

Frequently Asked Questions About Fruit Tella

Is Fruit Tella chewing gum or a sweet?

Fruit Tella is a soft chewy sweet, not chewing gum. It is intended to be chewed until soft and then swallowed.

Can you swallow Fruit Tella?

Yes. Fruit Tella is confectionery designed to be eaten and swallowed. Remove all packaging before eating.

Can you eat Fruit Tella wrappers?

No. The individual wrappers and outer packaging are not edible and must be removed completely before eating the sweet.

What is the most popular Fruit Tella flavour?

Strawberry is one of the brand’s best-known and most frequently searched flavours. Summer Fruits, Juicy Chews and Berries & Cherry are also popular choices.

How many Fruit Tella are in a pack?

The number depends on the format. Products include compact stick packs, multipacks and larger sharing bags sold by weight. Consult the individual listing and packaging for the exact size and stated contents.

Does Fruit Tella contain real fruit?

Many current UK Fruit Tella products are made with fruit juice. They remain confectionery rather than portions of fresh fruit, so check the ingredients and nutritional information for the specific product.

Does Fruit Tella contain gelatine?

The current UK soft-chew range is described as vegan and therefore made without animal-derived gelatine. Other formats and products sold in different markets may have different recipes, so check the exact packet.

Does Fruit Tella make sugar-free sweets?

Yes. Fruit Tella Sugar Free Fruit Drops are available in fruit-flavoured varieties such as berry and citrus. These are hard sweets rather than the classic square soft chews.

Where does Fruit Tella come from?

The brand developed from the Van Melle confectionery business in the Netherlands, with roots in soft-chew production dating back to the early 1930s. Fruit Tella is now part of Perfetti Van Melle and is sold internationally.

Can I buy Fruit Tella in the UK?

Yes. Fruit Tella sticks, sharing bags, Juicy Chews and Fruit Drops are sold in the UK, although the available flavours and formats can change.

Buy Fruit Tella Sweets Online

Soft, fruity and unmistakably cheerful, Fruit Tella offers everything from classic Strawberry and Summer Fruits chews to Juicy Chews, Berries & Cherry, Duo Stix and Sugar Free Fruit Drops.

Browse the Fruit Tella products currently available and discover more colourful confectionery through our complete range of Sweets.