Mr Beast Chocolate

Mr Beast Chocolate: Feastables Bars, Flavours and Chocolate Treats

Created by YouTube entrepreneur Jimmy Donaldson, Mr Beast chocolate is the name shoppers commonly use for Feastables chocolate bars. Brightly packaged, boldly promoted and available in flavours ranging from creamy milk chocolate to peanut butter, almond, crispy rice and dark chocolate sea salt, Feastables has turned an online audience into a remarkably enthusiastic queue for snacks.

Shop MrBeast chocolate bars for gaming nights, birthdays, American sweet boxes, party treats and gifts for fans of the world-famous creator. Whether you want a classic milk chocolate bar, crunchy Feastables chocolate or something filled with peanut butter, the range offers far more than celebrity packaging.

What Is Mr Beast Chocolate?

Mr Beast chocolate is produced under the Feastables brand, founded by Jimmy Donaldson—better known online as MrBeast—and Jim Murray. The company was developed as an American snack brand combining familiar chocolate flavours with the enormous reach of one of the world’s most watched online creators.

Feastables officially launched its original MrBeast Bars in January 2022. The first range contained three varieties:

• Original Chocolate
• Almond Chocolate
• Quinoa Crunch Chocolate

The launch was supported by a competition offering more than one million dollars in prizes. Selected winners were invited to compete in a MrBeast video inspired by Charlie and the Chocolate Factory. It was a launch campaign built with the restraint normally associated with fireworks displays and private islands—which is to say, none whatsoever.

From MrBeast Bars to Feastables Chocolate

The earliest products were widely called MrBeast Bars and used a comparatively short recipe. As the brand expanded, Feastables introduced milk chocolate, peanut butter and other flavour combinations.

In February 2024, Feastables changed its chocolate recipe, branding and packaging. The revised bars were designed to taste sweeter and creamier, while the product names moved away from the original MrBeast Bar identity towards a clearer Feastables chocolate range.

The former Deez Nuts chocolate bar became Feastables Peanut Butter. The older Original Chocolate and Quinoa Crunch products were also replaced by newer recipes and flavour names. Customers searching for old Mr Beast chocolate are therefore usually looking for the first-generation wrappers or discontinued original bars.

Mr Beast Chocolate Bar Flavours

Feastables flavours and UK availability can change, particularly with collaborations and limited-edition products. The wider range has included the following chocolate bars and treats.

Feastables Milk Chocolate

Feastables Milk Chocolate is the straightforward choice: smooth, creamy chocolate with a balanced cocoa flavour and familiar sweetness. It is the natural starting point for anyone trying a Mr Beast chocolate bar for the first time.

Milk chocolate works well as an everyday treat, lunchbox addition, gaming snack or small gift. It also provides a useful baseline before deciding whether peanut butter, almond or crispy rice improves matters. Scientific opinion remains divided; empty wrappers suggest that all four have supporters.

Feastables Milk Crunch

Feastables Milk Crunch combines creamy milk chocolate with crisped rice. The light, crunchy pieces break up the smooth texture and give each bite more movement than a plain chocolate bar.

Choose Milk Crunch if you enjoy crispy chocolate bars, puffed rice chocolate or a lighter crunch without a heavy biscuit or wafer centre.

Feastables Peanut Butter Chocolate

Feastables Peanut Butter combines milk chocolate with a creamy peanut butter filling. The slightly salty, roasted flavour of the peanuts balances the sweetness of the chocolate, making it particularly appealing to fans of American peanut butter confectionery.

This is the modern successor to the Mr Beast Deez Nuts chocolate bar. The name changed, but the central idea remained pleasingly uncomplicated: chocolate on the outside, peanut butter where it matters.

Feastables Peanut Butter Crunch

Peanut Butter Crunch adds crispy texture to the chocolate-and-peanut-butter combination. It is richer than Milk Crunch and more textured than the standard Peanut Butter bar, making it a strong choice for customers who prefer filled and crunchy chocolate.

Feastables Almond Chocolate

Feastables Almond Chocolate combines milk chocolate with pieces of almond. The nuts provide a firm crunch and roasted flavour while preventing the bar from feeling uniformly sweet.

An almond variety appeared in the original 2022 MrBeast Bar range and remained part of the revised Feastables line, although the recipe and packaging changed.

Feastables Dark Chocolate

Feastables Dark Chocolate has a stronger cocoa profile than the milk chocolate bars, but the current recipe still contains milk. It is therefore darker in flavour without being an especially bitter, high-cocoa specialist bar.

Choose this variety if you want a less creamy taste and a more noticeable cocoa finish. Customers looking for Mr Beast vegan chocolate should note that the current dark chocolate is not vegan.

Feastables Dark Chocolate Sea Salt

Dark Chocolate Sea Salt combines deeper cocoa flavour with small bursts of salt. Salt reduces the impression of one-dimensional sweetness and makes the chocolate taste more pronounced, which is an impressive return from an ingredient measured in tiny quantities.

The original range also included a sea salt chocolate bar, although the present Feastables Dark Chocolate Sea Salt uses the later recipe and packaging.

Feastables Cookies & Creme

Feastables Cookies & Creme combines creamy white chocolate with crunchy chocolate cookie pieces. It is sweeter than the dark and milk chocolate bars, with a biscuit-like texture and a flavour familiar to fans of American cookies-and-cream chocolate.

There is not always a permanent plain Mr Beast white chocolate bar, but Cookies & Creme provides the white chocolate option within the wider Feastables range.

Feastables Caramel Chocolate

Feastables Caramel pairs creamy chocolate with a sweet caramel filling. It is designed for customers who prefer soft, rich centres rather than nuts or crisped rice.

Feastables Peanut Butter Cups

Feastables Peanut Butter Cups place a creamy peanut butter centre inside a chocolate shell. Their smaller format makes them easy to share, add to American snack boxes or keep for those moments when opening a full bar seems excessive but doing nothing seems worse.

Limited-Edition Feastables Chocolate

Limited Feastables products have included Birthday Cake Batter chocolate, hazelnut cups, seasonal chocolate eggs, snack-size varieties and entertainment collaborations such as Mario Galaxy Cocoa Crunch. These products may only be available for a short period or within particular countries.

Original Mr Beast Chocolate Bars

Customers searching for the original Mr Beast chocolate bar are usually referring to the first Feastables range released in 2022. These bars had different packaging, recipes and names from the present range.

MrBeast Original Chocolate

The original chocolate bar was the foundation of the first Feastables launch. It was marketed around a short ingredient list and organic cocoa rather than the creamier milk chocolate profile used by later products.

MrBeast Almond Chocolate

The original Almond Chocolate added almond pieces to the basic bar, supplying crunch and roasted nut flavour. An updated almond recipe remains part of the modern Feastables range.

MrBeast Quinoa Crunch Chocolate

Quinoa Crunch used crispy quinoa to add texture to the original chocolate recipe. It was later discontinued and replaced by the current Milk Crunch bar, which uses crisped rice.

MrBeast Deez Nuts Chocolate

Deez Nuts combined chocolate with peanut butter. The product was later renamed Feastables Peanut Butter, so shoppers looking for Mr Beast Deez Nuts chocolate are generally searching for the older packaging or its modern replacement.

Why Is Mr Beast Chocolate So Popular?

Feastables began with an advantage unavailable to most new chocolate companies: immediate access to an enormous global audience. MrBeast could introduce the bars through videos, challenges, competitions and social media rather than waiting patiently for customers to notice them beside dozens of established brands.

The product also has several practical strengths:

• Immediate recognition among MrBeast and YouTube fans.
• Bold packaging which stands out in sweet boxes and gifts.
• Familiar flavours such as milk chocolate, peanut butter and almond.
• Crunchy, filled and dark chocolate options.
• Limited editions which encourage customers to try new releases.
• Single bars, snack-size pieces, multipacks and variety boxes.
• An ethical cocoa-sourcing programme connected with Fairtrade and Tony’s Open Chain.

The celebrity connection may persuade somebody to try the first bar, but taste, texture and availability determine whether they buy a second. Even the world’s largest YouTube channel cannot personally supervise every snack cupboard.

Feastables and Ethical Cocoa Sourcing

Feastables states that it sources its cocoa from Fairtrade-certified cooperatives and purchases cocoa on Fairtrade terms. The company says it pays either the Living Income Reference Price or the prevailing market price, whichever is higher.

In 2024, Feastables joined Tony’s Open Chain, an industry initiative intended to improve cocoa supply chains and support farmers in West Africa. Feastables also works with organisations focused on child protection within cocoa-growing communities.

These commitments are relevant to customers searching for Fairtrade Mr Beast chocolate or information about where Feastables cocoa comes from. Ethical sourcing is a continuing process rather than a slogan capable of solving a global supply chain by itself, but transparent standards and measurable partnerships are meaningful steps.

Mr Beast Chocolate Sizes and Formats

Depending on availability, Feastables chocolate can appear in several formats:

• Standard chocolate bars: ideal for trying an individual flavour.
• Larger bars: useful for sharing, gifting or keeping resolutely to yourself.
• Snack-size bars: smaller pieces for lunchboxes, party bags and mixed chocolate bowls.
• Multipacks: several bars of one Feastables flavour.
• Variety packs: mixed flavours for comparison and sharing.
• Chocolate boxes: assorted bars and cups suitable for gifts.
• Peanut butter cups: individually portioned filled chocolate treats.
• Chocolate eggs: seasonal Feastables products released around Easter.

Mr Beast Chocolate Gifts

MrBeast chocolate is a strong gift choice for children, teenagers, students, gamers, social media followers and anybody who enjoys trying famous American snack brands. The connection with MrBeast makes the product more recognisable than an anonymous chocolate bar, while the different flavours make it easy to build a mixed selection.

• Add individual bars to birthday gift boxes.
• Combine Milk Chocolate, Milk Crunch and Peanut Butter for a tasting set.
• Use snack-size bars in party bags or Halloween treat bowls.
• Add Feastables to gaming-night and movie-night snack boxes.
• Pair chocolate bars with imported drinks and American candy.
• Choose a mixed Feastables box for someone who has not tried the range.
• Include limited-edition bars for collectors and dedicated MrBeast fans.

How to Choose the Best Mr Beast Chocolate Bar

• Choose Milk Chocolate for the smoothest and most familiar flavour.
• Choose Milk Crunch for creamy chocolate with crisped rice.
• Choose Peanut Butter for a sweet-and-salty filled bar.
• Choose Peanut Butter Crunch for a richer bar with added crispy texture.
• Choose Almond for whole nut flavour and a firm crunch.
• Choose Dark Chocolate for stronger cocoa flavour.
• Choose Dark Chocolate Sea Salt for a less uniformly sweet finish.
• Choose Cookies & Creme for white chocolate and crunchy cookie pieces.
• Choose a variety pack when debate is more enjoyable than certainty.

Mr Beast Chocolate Ingredients and Allergens

Ingredients differ between Feastables flavours and can change when products are reformulated. Current recipes may contain cocoa ingredients, sugar, milk, soya, peanuts, almonds, crisped rice, cookie pieces or flavourings, depending on the product.

Feastables states that its chocolate bars do not use gluten-containing ingredients, but they are manufactured in facilities which handle gluten. The current chocolate range is not vegan because its recipes, including dark chocolate, contain milk.

Feastables products are not currently halal certified. Peanut Butter and Almond varieties contain declared allergens, while other products may carry precautionary warnings. Always read the ingredients, allergen statement and dietary information printed on the exact product received.

How to Store Feastables Chocolate

Keep Feastables chocolate in a cool, dry place away from sunlight, heat, moisture and strong odours. Chocolate can soften or melt in warm conditions and may develop a pale coating known as bloom after temperature changes. Bloom usually affects appearance and texture rather than making the chocolate unsafe.

Follow the best-before date on the wrapper and keep opened chocolate properly sealed. Refrigeration is normally unnecessary, but an airtight container can help protect the bar from moisture and food odours during very hot weather.

Frequently Asked Questions About Mr Beast Chocolate

What is Mr Beast chocolate called?

Mr Beast chocolate is officially sold under the Feastables brand. The earliest products were called MrBeast Bars, but newer packaging places greater emphasis on the Feastables name.

Who owns Mr Beast chocolate?

Feastables was co-founded by Jimmy Donaldson, known online as MrBeast, and Jim Murray. It operates as part of MrBeast’s wider consumer-products business.

When did Mr Beast chocolate launch?

Feastables launched its first MrBeast chocolate bars in January 2022. The opening range included Original Chocolate, Almond Chocolate and Quinoa Crunch Chocolate.

Did Mr Beast change his chocolate bars?

Yes. Feastables introduced new recipes, branding and packaging in February 2024. The revised chocolate was designed to taste sweeter and creamier, and several product names changed.

What happened to Mr Beast Deez Nuts chocolate?

The Deez Nuts bar was renamed Feastables Peanut Butter. Customers can choose the present Peanut Butter bar for the closest current equivalent.

What happened to MrBeast Quinoa Crunch?

Quinoa Crunch belonged to the original Feastables range and was discontinued. Milk Crunch now provides the main crispy chocolate option using puffed rice.

Is Mr Beast chocolate good?

Taste is subjective. Milk Chocolate is smooth and sweet, Milk Crunch adds crispy texture, Peanut Butter provides a salty contrast and Dark Chocolate offers a stronger cocoa flavour. A mixed pack is the most reliable way to find a personal favourite.

Is Mr Beast chocolate healthy?

Feastables chocolate is confectionery and should be treated as chocolate rather than a health product. Ingredients and nutritional values vary, so check the label and enjoy it as part of a balanced diet.

Is Mr Beast chocolate vegan?

No. Feastables states that its current chocolate products, including the Dark Chocolate bar, contain milk and are not vegan or plant-based.

Is Mr Beast chocolate gluten-free?

Feastables states that its chocolate bars do not contain gluten ingredients, but they are made in a facility which handles gluten. Check the current wrapper if you have coeliac disease, a wheat allergy or another medical dietary requirement.

Is Mr Beast chocolate halal?

Feastables products are not currently halal certified. Customers requiring halal-certified chocolate should choose products carrying recognised certification.

Does Mr Beast chocolate contain nuts?

Peanut Butter bars and cups contain peanuts, while Almond Chocolate contains almonds. Other products may carry precautionary nut warnings, so always check the package.

Does Mr Beast chocolate contain caffeine?

Cocoa naturally contains a small amount of caffeine. The precise amount varies by flavour and cocoa content, with dark chocolate generally containing more than milk or white chocolate.

Where is Mr Beast chocolate made?

Feastables production locations can vary by market and product. Check the country-of-origin statement on the individual wrapper for the most accurate information.

Can you visit the Mr Beast chocolate factory?

The famous MrBeast chocolate factory was created for a 2022 YouTube competition inspired by Charlie and the Chocolate Factory. It is not a public Feastables visitor attraction or factory tour.

Where can I buy Mr Beast chocolate in the UK?

You can buy Feastables online in the UK, making it easier to compare flavours without relying on local shop availability. Browse our American chocolate bars and wider American chocolate range for imported favourites.

Buy Mr Beast Chocolate Online in the UK

Browse Feastables alongside our wider collection of chocolate and sweets. Choose a single flavour, compare several bars or build an American snack box filled with recognisable treats.

For creamy milk chocolate, crispy rice, roasted almonds, peanut butter, cookies and cream, caramel or dark chocolate with sea salt, make the next snack considerably less ordinary with Mr Beast chocolate.