Mr Beast Chocolate

Mr Beast Chocolate – Feastables Bars and Flavours in the UK

Mr Beast Chocolate is the name millions of shoppers use for Feastables, the confectionery brand created by YouTube entrepreneur Jimmy Donaldson, better known as MrBeast. With striking packaging, creamy chocolate recipes and flavours built around milk chocolate, crispy rice, peanuts, almonds and dark cocoa, Feastables has become one of the most recognisable modern chocolate brands.

Browse our collection of Mr Beast Chocolate to find the Feastables bars currently available in the UK. Choose an individual flavour, compare several bars or create a gift for a MrBeast fan who already knows every video title but has yet to conduct the necessary chocolate research.

What Is Mr Beast Chocolate?

Mr Beast chocolate is officially sold under the Feastables name. The brand was created by Jimmy Donaldson and launched its first chocolate bars in January 2022. The original range consisted of Original Chocolate, Almond Chocolate and Quinoa Crunch.

Feastables approached confectionery in the same manner that MrBeast approaches online entertainment: with vivid presentation, enormous publicity and very little interest in launching quietly. Its first campaign included more than one million dollars in prizes and a competition inspired by Charlie and the Chocolate Factory.

Although the earliest products were widely known as MrBeast Bars, newer packaging places Feastables more prominently at the centre of the brand. Searches for Mr Beast chocolate, MrBeast chocolate bars and Feastables chocolate therefore generally refer to the same range.

From the Original MrBeast Bar to Modern Feastables

The first MrBeast chocolate bars were promoted around short recipes and familiar ingredients. As Feastables expanded, the company reformulated its chocolate and introduced new packaging in 2024. The revised recipes were designed to provide a creamier, sweeter and more familiar chocolate taste.

Several product names also changed. The original Quinoa Crunch was replaced by Milk Crunch, which uses crisped rice, while the memorably named Deez Nuts bar became Feastables Peanut Butter. This explains why customers sometimes find two very different wrappers when searching for the same Mr Beast chocolate flavour.

Older packaging can still appear through collectors, resellers or remaining stock, but the modern Feastables range should be identified by the exact name and product information printed on the wrapper.

Mr Beast Chocolate Bar Flavours

The Feastables range has developed considerably since its three-bar debut. UK availability can vary, but the principal Mr Beast chocolate bar flavours include creamy milk chocolate, crunchy rice, peanut butter, almond and darker cocoa recipes.

Feastables Milk Chocolate

Feastables Milk Chocolate is the most straightforward introduction to the range. It combines cocoa, milk and sweetness in a smooth bar with a creamy finish. It is familiar enough to appeal to traditional milk chocolate fans while still carrying the unmistakable Feastables packaging.

Choose Milk Chocolate if you want to judge the chocolate itself before involving peanuts, almonds or crisped rice. Every tasting requires a control sample, particularly when the scientific process involves opening several wrappers.

Feastables Milk Crunch

Milk Crunch combines smooth milk chocolate with crisped rice. The small crunchy pieces give the bar a lighter, more textured bite while preserving the creamy flavour of the original milk chocolate.

This is the natural choice for anyone who enjoys crispy chocolate bars but does not want a thick wafer or biscuit centre. Explore our wider collection of Chocolate Bars for more smooth, filled, crunchy and flavoured favourites.

Feastables Peanut Butter

Feastables Peanut Butter brings together creamy chocolate and a roasted, slightly salty peanut butter centre. The contrast between sweet chocolate and savoury nut flavour gives the bar the distinctly American character associated with peanut butter confectionery.

This is the present-day successor to Mr Beast Deez Nuts chocolate. Customers searching for the old Deez Nuts bar will find the closest modern equivalent under the considerably more explanatory name Feastables Peanut Butter.

Feastables Peanut Butter Crunch

Peanut Butter Crunch takes the same chocolate-and-peanut combination and adds a crispy texture. It offers more bite than the standard Peanut Butter bar and a richer flavour than Milk Crunch.

Choose this variety if your ideal chocolate bar requires creaminess, saltiness and crunch to arrive simultaneously. Modesty is available elsewhere.

Feastables Almond Chocolate

Feastables Almond Chocolate combines creamy chocolate with pieces of roasted almond. The almonds introduce a firmer crunch and a nutty flavour that balances the sweetness of the bar.

Almond Chocolate was part of the original Feastables launch and remains closely associated with the range, although its recipe and packaging have evolved since the first MrBeast Bars appeared.

Feastables Dark Chocolate

Feastables Dark Chocolate offers a stronger cocoa flavour than the milk chocolate varieties. It provides a deeper, less uniformly sweet finish while retaining the accessible character of a mainstream confectionery bar.

The current recipe contains milk, so this is not vegan chocolate despite its darker appearance. Chocolate colour is useful for identifying flavour; it is rather less reliable as dietary certification.

Feastables Dark Chocolate Sea Salt

Dark Chocolate Sea Salt combines deeper cocoa notes with small bursts of salt. The salt sharpens the chocolate flavour and reduces the impression of sweetness, producing a more balanced bar for customers who find conventional milk chocolate a little too gentle.

Sea salt appeared in the earlier Mr Beast chocolate range, but present-day bars may use a revised recipe. Always check the exact wrapper when comparing old and new versions.

Other Feastables Chocolate Treats

Alongside the core bars, the wider Feastables range has included caramel chocolate, cookies and creme bars, peanut butter cups, larger bars, snack-size pieces, multipacks and seasonal releases. Some products are permanent additions, while others are made for particular retailers, countries or limited campaigns.

Special editions can include collaborations, birthday-themed chocolate and seasonal treats. Availability changes quickly, so the collection above shows the Mr Beast chocolate products currently ready to order rather than promising a museum of every wrapper the brand has ever printed.

Why Has Mr Beast Chocolate Become So Popular?

Most new chocolate brands must spend years building recognition. Feastables arrived with access to one of the largest online audiences in the world. MrBeast could introduce a chocolate bar through videos, competitions and social media campaigns capable of reaching millions of potential customers in a matter of hours.

That audience created attention, but the range also possesses practical strengths:

• Instantly recognisable MrBeast and Feastables branding.
• Popular flavours including milk chocolate, peanut butter and almond.
• Smooth, crunchy, filled and dark chocolate options.
• Bold wrappers that stand out in gift boxes and snack selections.
• Individual bars that make trying a new flavour straightforward.
• Multipacks and mixed selections for sharing and comparison.
• Limited editions that give fans something new to discover.

Feastables also bridges two categories neatly. It is both a modern creator brand and part of the broader world of American Chocolate, where peanut butter, crispy pieces and sweet-and-salty flavour combinations are already firmly established.

Mr Beast Chocolate and Ethical Cocoa Sourcing

Feastables states that its cocoa is sourced from Fairtrade-certified cooperatives. The company has also spoken extensively about improving incomes for cocoa farmers and addressing child labour within chocolate supply chains.

This gives the brand a purpose beyond celebrity packaging. Ethical cocoa is a complicated international issue that cannot be resolved by a slogan on a wrapper, but transparent sourcing, recognised standards and pressure for better working practices are meaningful parts of the conversation.

Mr Beast Chocolate for Gifts, Gaming and Movie Nights

Mr Beast chocolate makes a particularly suitable gift for children, teenagers, gamers, students, YouTube followers and anyone who enjoys discovering modern American confectionery. The connection with MrBeast gives the bars immediate recognition, while the flavour range makes it easy to assemble a tasting selection.

Feastables bars can be used to:

• Create a MrBeast-themed birthday gift box.
• Build a Milk Chocolate, Milk Crunch and Peanut Butter tasting set.
• Add something recognisable to gaming-night snacks.
• Fill movie-night boxes with chocolate and imported treats.
• Include individual bars in party bags and celebration hampers.
• Give a limited-edition flavour to a dedicated MrBeast fan.
• Introduce somebody to popular American-style chocolate.

Pair Feastables with products from our American Sweets collection to create a complete USA-inspired treat box, or browse Chocolate Gifts for more presentable ideas.

How to Choose the Best Mr Beast Chocolate Bar

• Choose Milk Chocolate for a smooth, creamy and familiar introduction.
• Choose Milk Crunch for milk chocolate with light crispy-rice texture.
• Choose Peanut Butter for a creamy, sweet-and-salty centre.
• Choose Peanut Butter Crunch for nutty flavour with added crispness.
• Choose Almond Chocolate for roasted nut flavour and a firmer bite.
• Choose Dark Chocolate for a more noticeable cocoa character.
• Choose Dark Chocolate Sea Salt for deeper cocoa with a savoury contrast.
• Choose a mixed selection when determining a favourite requires further evidence.

If you enjoy comparing imported bars, our American Chocolate Bars collection brings Feastables together with other popular US-style chocolate treats.

Mr Beast Chocolate Ingredients and Allergens

Ingredients vary between Feastables products. Depending on the flavour, a bar may contain cocoa ingredients, sugar, milk, soya, peanuts, almonds, crisped rice, salt or additional flavourings. Peanut Butter products contain peanuts, while Almond Chocolate contains almonds.

Other bars may carry precautionary warnings concerning nuts, wheat, egg, sesame or additional allergens because of the production environment. Recipes can also differ between countries and change when products are reformulated.

Always read the ingredients, allergy advice and nutritional declaration on the exact wrapper received. Do not assume that one flavour, pack size or older Feastables recipe establishes the dietary status of the entire range.

How to Store Feastables Chocolate

Keep Mr Beast chocolate in a cool, dry place away from direct sunlight, moisture and strong odours. Excessive heat can soften the bar, affect its texture or cause cocoa butter to rise to the surface and create a pale appearance known as chocolate bloom.

Bloom normally affects appearance and texture rather than making chocolate unsafe, but prevention remains preferable. The bar should ideally be kept sealed until required, which is excellent advice in principle and occasionally difficult in practice.

Frequently Asked Questions About Mr Beast Chocolate

What is Mr Beast chocolate called?

Mr Beast chocolate is officially called Feastables. The earliest products were promoted as MrBeast Bars, but current packaging places greater emphasis on the Feastables brand.

Who created Mr Beast chocolate?

Feastables was co-founded by Jimmy Donaldson, better known as MrBeast, and Jim Murray. It forms part of the wider collection of brands associated with the online creator.

When was Mr Beast chocolate launched?

Feastables launched its first MrBeast chocolate bars in January 2022. The original flavours were Original Chocolate, Almond Chocolate and Quinoa Crunch.

Why did Mr Beast change his chocolate?

Feastables reformulated and repackaged its bars in 2024 to create a creamier and sweeter chocolate range. Several older products were replaced or renamed as part of the change.

What happened to Mr Beast Deez Nuts chocolate?

The Deez Nuts chocolate bar was renamed Feastables Peanut Butter. The modern Peanut Butter bar is the closest current equivalent, although recipes and packaging may differ from the original version.

What happened to MrBeast Quinoa Crunch?

Quinoa Crunch belonged to the original Feastables range. It was discontinued and succeeded by Milk Crunch, which uses crisped rice to provide its crunchy texture.

Is Mr Beast chocolate good?

Taste is personal, but the different varieties make the range easy to explore. Milk Chocolate is smooth and creamy, Milk Crunch adds crispy texture, Peanut Butter provides a salty contrast, Almond brings roasted nut flavour and Dark Chocolate has a stronger cocoa finish.

Is Mr Beast chocolate vegan?

No. Feastables states that its current chocolate bars, including Dark Chocolate, contain milk and are not vegan or plant based. Check the latest wrapper in case recipes change.

Is Mr Beast chocolate halal?

Feastables states that its products are not currently halal certified. Anyone who specifically requires certified halal chocolate should choose a product displaying recognised certification.

Does Mr Beast chocolate contain nuts?

Some varieties do. Peanut Butter products contain peanuts and Almond Chocolate contains almonds. Other Feastables products may carry precautionary nut warnings, so always consult the exact packaging.

What is the price of Mr Beast chocolate?

The price depends on the flavour, bar size, multipack and current availability. Check the products displayed in this collection for the latest UK prices rather than relying on older social media posts or prices from overseas retailers.

Where is Mr Beast chocolate made?

Production and country-of-origin information can vary according to the product and market. Check the origin statement printed on the individual Feastables wrapper for the most accurate answer.

Can you visit the Mr Beast chocolate factory?

The famous chocolate factory seen in MrBeast’s 2022 video was created for an entertainment competition inspired by Charlie and the Chocolate Factory. It is not a public Feastables factory tour or visitor attraction.

Where can I buy Mr Beast chocolate in the UK?

You can buy Mr Beast chocolate online from Sweets Shop. Ordering online allows you to see the currently available Feastables flavours without relying on the selection in a nearby supermarket or convenience store.

Buy Mr Beast Chocolate Online in the UK

Feastables has turned a chocolate-bar launch into a recognisable global snack brand. The original MrBeast Bars created the excitement; the modern milk, crunch, peanut butter, almond and dark chocolate recipes have given customers reasons to return.

Browse our wider range of Chocolate, discover more confectionery through our Online Sweet Shop or add Feastables to an order of your favourite Sweets.

For bold packaging, popular flavours and one of the most talked-about creator-led confectionery ranges available today, choose Mr Beast Chocolate from Sweets Shop.